One of the biggest questions that we get from our clients here at LYFE marketing is – what is SEO and how does it work? For businesses that are just starting to build their website or going through a website redesign, search engine optimization or SEO can feel a bit intimidating.
Even if you do not have an experienced in-house SEO associate, you can still start making some positive changes that will help you improve your search engine optimization. With a little SEO knowledge under your belt, you can be on your way to improving your brand’s search engine ranking in no time.
Below, we’ll provide an answer to the million dollar question – what is SEO and how it works? We’ll also cover some of the basics of SEO so that you can better understand how it impacts your business and what you need to do to be in good shape.
WHAT IS SEO AND HOW IT WORKS
SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page.
In other words, SEO involves making certain changes to your website design and content that make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page.
Though search engine optimization can get quite complex when it comes to all the different factors that impact your ranking, the basic process is not as difficult to understand.
SEO is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases. For instance, let’s say that you have an article about how to build a birdhouse.
In order to get your content in front of the right people, you want to try to optimize your this blog post so that it will show up as a top result for anyone who searches for the phrase “build a birdhouse.”
FACTORS THAT IMPACT SEO
Now that you know what is SEO and how it works, let’s take a look at some of the factors that can impact your search engine optimization ranking. Search engine giant, Google will never give away the exact algorithm they use to rank sites.
However, we do have a pretty good understanding of some of the factors that impact search engine results page (SERP) rankings. These factors include both on-page and off-page factors, which we will discuss below.